40 Years of ard text

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TLogo ARD teletext

The logo was brightly colored – and the idea was innovative: At the international radio exhibition in Berlin in 1977, ARD and ZDF presented "Teletext". However, the Association of German Newspaper Publishers (BDZV) met with little approval – it was seen as competition for print media. With the introduction of teletext in 1980, the Minister-Presidents decided to cooperate: for ten years, five national daily newspapers ("Die Welt", "Handelsblatt", "Frankfurter Rundschau", "FAZ" and "Suddeutsche Zeitung") involved through daily deliveries.

Teletext page from 1977

Briefly, but correctly: That was the claim of teletext then as now. Countless editors have been desperate in the past decades to package complex issues into legible and concise news. Here is another simple location, the headline of the boards has now developed into the supreme discipline for teletext message writers: 33 letters or characters can be placed in the top line at most. With "Kramp-Karrenbauer" alone, more than half has already been used.

Teletext page from 1980

On June 1, 1980, exactly 40 years ago, ARD and ZDF began the nationwide teletext field test. It would take ten years before teletext went into regular operation. In these ten years a lot has been tried out and the scarce number of characters has been exhausted for a wide variety of areas of interest and journalistic forms – even for a kind of feature section in miniature format, theater-loving editors found space here in 1985.