Nobel laureate in economics, Thaler, has recognized that small changes can often have big effects. His concept of "nudging" works in the corona pandemic as well as in retirement provision.
By Angela Gopfert, boerse.ARD.de
Sometimes a little nudge is enough. This finding forms the center of Richard Thaler’s research. The US behavioral economist and Nobel laureate in economics will celebrate his 75th birthday on September 12th. His concept of "nudging" is experiencing a real revival worldwide in the wake of the Corona crisis.